Oreo vs Skinny Cow · Bay Area shelf head-to-head
Oreo and Skinny Cow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oreo carries more Brand PowerOreo is in more Bay Area grocersOreo fields the deeper lineupSkinny Cow sits further up the premium end
Oreo
Skinny Cow
53
brand power
22
74
products
6
4
categories
2
7
subcategories
3
14
grocers
7
31.9¢
price per fl oz
11.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oreo▭ Skinny Cow
Distribution · 30% of score58·29
S
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skinny Cow
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oreo · Skinny Cow
