Oreo vs Stauffer's Snaps · Bay Area shelf head-to-head
Oreo and Stauffer's Snaps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oreo carries more Brand PowerOreo is in more Bay Area grocersOreo fields the deeper lineup
Oreo
Stauffer's Snaps
53
brand power
12
74
products
4
4
categories
1
7
subcategories
1
14
grocers
1
$7.57
avg price
$8.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oreo▭ Stauffer's Snaps
Distribution · 30% of score58·4
S
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stauffer's Snaps
no top category Oreo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oreo · Stauffer's Snaps