Oreo vs Voortman Bakery · Bay Area shelf head-to-head
Oreo and Voortman Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oreo carries more Brand PowerOreo is in more Bay Area grocersOreo fields the deeper lineupOreo sits further up the premium end
Oreo
Voortman Bakery
53
brand power
18
74
products
11
4
categories
1
7
subcategories
1
14
grocers
5
55.0¢
price per oz
51.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oreo▭ Voortman Bakery
Distribution · 30% of score58·21
V
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Voortman Bakery
no top category Oreo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oreo · Voortman Bakery
