Organic Girl vs Organicville · Bay Area shelf head-to-head
Organic Girl and Organicville, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Girl carries more Brand PowerOrganic Girl is in more Bay Area grocersOrganic Girl fields the deeper lineupOrganic Girl sits further up the premium end
Organic Girl
Organicville
64
brand power
40
29
products
18
1
categories
4
1
subcategories
11
18
grocers
10
$1.14
price per oz
32.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Girl▭ Organicville
Distribution · 30% of score75·42
carried in 18 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic Girl
no top category Organicville doesn’t also play in.
only Organicville
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Organic Girl · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Girl · Organicville
