Organic Pastures vs Alexandre Family Farm · Bay Area shelf head-to-head
Organic Pastures and Alexandre Family Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alexandre Family Farm carries more Brand PowerAlexandre Family Farm is in more Bay Area grocersAlexandre Family Farm fields the deeper lineupAlexandre Family Farm sits further up the premium end
Organic Pastures
Alexandre Family Farm
7
brand power
53
3
products
14
1
categories
7
1
subcategories
8
3
grocers
17
17.6¢
price per fl oz
33.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Pastures▭ Alexandre Family Farm
Distribution · 30% of score13·71
O
carried in 3 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic Pastures
no top category Alexandre Family Farm doesn’t also play in.
only Alexandre Family Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Organic Pastures · 1
only Alexandre Family Farm · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Pastures · Alexandre Family Farm