Orijen vs Fromm · Bay Area shelf head-to-head
Orijen and Fromm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fromm carries more Brand Power
Orijen
Fromm
16
brand power
25
10
products
9
3
categories
3
3
subcategories
4
2
grocers
2
54.0¢
price per oz
55.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orijen▭ Fromm
Distribution · 30% of score8·8
O
F
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orijen
no top category Fromm doesn’t also play in.
only Fromm
no top category Orijen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Orijen · 1
only Fromm · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orijen · Fromm
