Ortega vs Hatch · Bay Area shelf head-to-head
Ortega and Hatch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hatch carries more Brand PowerHatch is in more Bay Area grocersOrtega sits further up the premium end
Ortega
Hatch
35
brand power
44
12
products
14
3
categories
3
4
subcategories
5
10
grocers
15
77.0¢
price per oz
48.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ortega▭ Hatch
Distribution · 30% of score42·63
O
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ortega
only Hatch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ortega · 1
only Hatch · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ortega · Hatch
