Osem vs Riceselect · Bay Area shelf head-to-head
Osem and Riceselect, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Osem carries more Brand PowerRiceselect is in more Bay Area grocersRiceselect sits further up the premium end
Osem
Riceselect
33
brand power
24
9
products
9
7
categories
2
7
subcategories
7
5
grocers
8
$7.85
avg price
$11.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Osem▭ Riceselect
Distribution · 30% of score21·33
O
R
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score53·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Riceselect
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Osem · 1
only Riceselect · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Osem · Riceselect