Lining them up…
Our Family and Birds Eye, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Birds Eye doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Our Family is, Birds Eye is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Our Family · Birds Eye
8 products in the catalog·64 products in the catalog
spans 1 category · 2 subcategories·spans 5 categories · 10 subcategories
~2% average share on the shelves it competes on·~4% average share on the shelves it competes on