Outshine vs Sweet Nothings · Bay Area shelf head-to-head
Outshine and Sweet Nothings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Outshine is in more Bay Area grocersSweet Nothings sits further up the premium end
Outshine
Sweet Nothings
47
brand power
46
24
products
25
2
categories
5
2
subcategories
6
11
grocers
9
15.9¢
price per fl oz
92.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Outshine▭ Sweet Nothings
Distribution · 30% of score46·38
O
S
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score86·88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Outshine
only Sweet Nothings
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Outshine · 5
only Sweet Nothings · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Outshine · Sweet Nothings
