Ovaltine vs Ghirardelli · Bay Area shelf head-to-head
Ovaltine and Ghirardelli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineup
Ovaltine
Ghirardelli
24
brand power
67
4
products
69
2
categories
7
2
subcategories
9
8
grocers
19
91.5¢
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ovaltine▭ Ghirardelli
Distribution · 30% of score33·79
O
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ovaltine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ovaltine · 0
no exclusive doors — everywhere Ovaltine is, Ghirardelli is too.
only Ghirardelli · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ovaltine · Ghirardelli
