Pacific Seafood vs Henry & Lisa's · Bay Area shelf head-to-head
Pacific Seafood and Henry & Lisa's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Henry & Lisa's is in more Bay Area grocersHenry & Lisa's sits further up the premium end
Pacific Seafood
Henry & Lisa's
12
brand power
13
4
products
6
2
categories
2
4
subcategories
5
4
grocers
6
$1.06
price per oz
$1.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pacific Seafood▭ Henry & Lisa's
Distribution · 30% of score17·25
P
H
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pacific Seafood
only Henry & Lisa's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pacific Seafood · 3
only Henry & Lisa's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pacific Seafood · Henry & Lisa's