Packer Avenue Foods vs Nago · Bay Area shelf head-to-head
Packer Avenue Foods and Nago, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nago carries more Brand PowerNago is in more Bay Area grocersNago fields the deeper lineup
Packer Avenue Foods
Nago
17
brand power
41
4
products
10
2
categories
5
4
subcategories
6
1
grocers
9
$7.99
avg price
$8.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Packer Avenue Foods▭ Nago
Distribution · 30% of score4·38
P
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Packer Avenue Foods
no top category Nago doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Packer Avenue Foods · Nago