Paladini vs Beaver · Bay Area shelf head-to-head
Paladini and Beaver, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beaver carries more Brand PowerBeaver is in more Bay Area grocersBeaver fields the deeper lineupPaladini sits further up the premium end
Paladini
Beaver
19
brand power
39
5
products
16
1
categories
3
3
subcategories
8
6
grocers
12
93.0¢
price per oz
54.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Paladini▭ Beaver
Distribution · 30% of score25·50
P
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Paladini
no top category Beaver doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Paladini · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Paladini · Beaver