Pam vs Graza · Bay Area shelf head-to-head
Pam and Graza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerGraza is in more Bay Area grocersGraza fields the deeper lineup
Pam
Graza
25
brand power
57
6
products
23
1
categories
4
1
subcategories
6
11
grocers
18
$1.71
price per oz
$1.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pam▭ Graza
Distribution · 30% of score46·75
P
carried in 11 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pam
no top category Graza doesn’t also play in.
only Graza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pam · 1
only Graza · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pam · Graza
