Panaji vs Indianlife · Bay Area shelf head-to-head
Panaji and Indianlife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Indianlife carries more Brand PowerIndianlife is in more Bay Area grocersIndianlife fields the deeper lineup
Panaji
Indianlife
15
brand power
54
6
products
21
1
categories
9
1
subcategories
11
1
grocers
13
$6.42
avg price
$8.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Panaji▭ Indianlife
Distribution · 30% of score4·54
P
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Panaji
no top category Indianlife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Panaji · Indianlife
