Panera Bread vs Rana · Bay Area shelf head-to-head
Panera Bread and Rana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rana fields the deeper lineupRana sits further up the premium end
Panera Bread
Rana
41
brand power
43
26
products
38
3
categories
4
5
subcategories
11
8
grocers
8
$11.28
avg price
$10.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Panera Bread▭ Rana
Distribution · 30% of score33·33
P
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Panera Bread · 2
only Rana · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Panera Bread · Rana
