Panera Bread vs Signature Cafe · Bay Area shelf head-to-head
Panera Bread and Signature Cafe, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Panera Bread is in more Bay Area grocers
Panera Bread
Signature Cafe
41
brand power
43
26
products
24
3
categories
9
5
subcategories
9
8
grocers
2
$11.28
avg price
$8.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Panera Bread▭ Signature Cafe
Distribution · 30% of score33·8
P
S
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score89·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Panera Bread
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Panera Bread · 6
only Signature Cafe · 0
no exclusive doors — everywhere Signature Cafe is, Panera Bread is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Panera Bread · Signature Cafe
