Paradigm Foodworks vs Hershey's · Bay Area shelf head-to-head
Paradigm Foodworks and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineup
Paradigm Foodworks
Hershey's
19
brand power
54
6
products
79
3
categories
6
4
subcategories
8
2
grocers
14
$9.31
avg price
$8.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Paradigm Foodworks▭ Hershey's
Distribution · 30% of score8·58
P
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Paradigm Foodworks
only Hershey's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Paradigm Foodworks · 0
no exclusive doors — everywhere Paradigm Foodworks is, Hershey's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Paradigm Foodworks · Hershey's