Parmalat vs Alexandre Family Farm · Bay Area shelf head-to-head
Parmalat and Alexandre Family Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alexandre Family Farm carries more Brand PowerAlexandre Family Farm is in more Bay Area grocersAlexandre Family Farm fields the deeper lineup
Parmalat
Alexandre Family Farm
9
brand power
53
2
products
14
1
categories
7
1
subcategories
8
1
grocers
17
$5.59
avg price
$7.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Parmalat▭ Alexandre Family Farm
Distribution · 30% of score4·71
P
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Parmalat
no top category Alexandre Family Farm doesn’t also play in.
only Alexandre Family Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Parmalat · 0
no exclusive doors — everywhere Parmalat is, Alexandre Family Farm is too.
only Alexandre Family Farm · 16
both sides measured by the same instruments on the same shelves · see each brand’s full page: Parmalat · Alexandre Family Farm