Pasta Prima vs Rana · Bay Area shelf head-to-head
Pasta Prima and Rana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rana carries more Brand PowerRana is in more Bay Area grocersRana fields the deeper lineupRana sits further up the premium end
Pasta Prima
Rana
24
brand power
43
9
products
38
3
categories
4
3
subcategories
11
4
grocers
8
$1.04
price per oz
69.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pasta Prima▭ Rana
Distribution · 30% of score17·33
P
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pasta Prima
no top category Rana doesn’t also play in.
only Rana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pasta Prima · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pasta Prima · Rana
