Pastorelli vs Vicolo · Bay Area shelf head-to-head
Pastorelli and Vicolo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vicolo carries more Brand PowerVicolo is in more Bay Area grocersVicolo fields the deeper lineup
Pastorelli
Vicolo
14
brand power
58
2
products
30
2
categories
4
2
subcategories
6
1
grocers
19
$7.99
avg price
$11.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pastorelli▭ Vicolo
Distribution · 30% of score4·79
P
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pastorelli
no top category Vicolo doesn’t also play in.
only Vicolo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pastorelli · Vicolo