Patricia Quintana vs Somos · Bay Area shelf head-to-head
Patricia Quintana and Somos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Somos carries more Brand PowerSomos is in more Bay Area grocersSomos fields the deeper lineup
Patricia Quintana
Somos
11
brand power
47
3
products
23
1
categories
7
1
subcategories
12
1
grocers
11
$14.99
avg price
$4.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Patricia Quintana▭ Somos
Distribution · 30% of score4·46
P
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Patricia Quintana
no top category Somos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Patricia Quintana · 0
no exclusive doors — everywhere Patricia Quintana is, Somos is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Patricia Quintana · Somos