Paw Patrol vs Golden Farms · Bay Area shelf head-to-head
Paw Patrol and Golden Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Golden Farms carries more Brand PowerGolden Farms is in more Bay Area grocersGolden Farms fields the deeper lineupGolden Farms sits further up the premium end
Paw Patrol
Golden Farms
14
brand power
32
4
products
10
1
categories
6
3
grocers
4
70.2¢
price per oz
88.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Paw Patrol▭ Golden Farms
Distribution · 30% of score13·17
P
G
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Paw Patrol
no top category Golden Farms doesn’t also play in.
only Golden Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Paw Patrol · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Paw Patrol · Golden Farms
