Paws Happy Life vs Blue Buffalo · Bay Area shelf head-to-head
Paws Happy Life and Blue Buffalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineup
Paws Happy Life
Blue Buffalo
0
brand power
52
13
products
71
2
categories
3
2
subcategories
5
3
grocers
10
$6.01
avg price
$20.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Paws Happy Life▭ Blue Buffalo
Distribution · 30% of score13·42
P
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Paws Happy Life
no top category Blue Buffalo doesn’t also play in.
only Blue Buffalo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Paws Happy Life · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Paws Happy Life · Blue Buffalo