Paws Happy Life vs The Honest Kitchen · Bay Area shelf head-to-head
Paws Happy Life and The Honest Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Honest Kitchen carries more Brand PowerThe Honest Kitchen is in more Bay Area grocersThe Honest Kitchen fields the deeper lineup
Paws Happy Life
The Honest Kitchen
0
brand power
42
13
products
31
2
categories
3
2
subcategories
5
3
grocers
9
$6.01
avg price
$10.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Paws Happy Life▭ The Honest Kitchen
Distribution · 30% of score13·38
P
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Paws Happy Life
no top category The Honest Kitchen doesn’t also play in.
only The Honest Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Paws Happy Life · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Paws Happy Life · The Honest Kitchen