Pbfit vs Justin's · Bay Area shelf head-to-head
Pbfit and Justin's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Justin's carries more Brand PowerJustin's is in more Bay Area grocersJustin's fields the deeper lineupJustin's sits further up the premium end
Pbfit
Justin's
25
brand power
54
7
products
33
3
categories
4
3
subcategories
7
3
grocers
18
$15.44
avg price
$6.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pbfit▭ Justin's
Distribution · 30% of score13·75
P
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pbfit
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pbfit · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pbfit · Justin's
