Peasant Pies vs Alexia · Bay Area shelf head-to-head
Peasant Pies and Alexia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alexia carries more Brand PowerAlexia is in more Bay Area grocersAlexia fields the deeper lineupPeasant Pies sits further up the premium end
Peasant Pies
Alexia
15
brand power
48
3
products
24
2
categories
3
2
grocers
16
$1.36
price per oz
53.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Peasant Pies▭ Alexia
Distribution · 30% of score8·67
P
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Peasant Pies
only Alexia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Peasant Pies · Alexia