Peasant Pies vs Sproutly · Bay Area shelf head-to-head
Peasant Pies and Sproutly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sproutly carries more Brand PowerSproutly fields the deeper lineupPeasant Pies sits further up the premium end
Peasant Pies
Sproutly
15
brand power
25
3
products
9
2
categories
3
2
subcategories
4
2
grocers
2
$1.36
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Peasant Pies▭ Sproutly
Distribution · 30% of score8·8
P
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Peasant Pies
only Sproutly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Peasant Pies · 1
only Sproutly · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Peasant Pies · Sproutly