Pedigree vs Purina One · Bay Area shelf head-to-head
Pedigree and Purina One, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purina One carries more Brand PowerPurina One is in more Bay Area grocersPurina One fields the deeper lineup
Pedigree
Purina One
31
brand power
41
19
products
29
2
categories
2
3
subcategories
3
8
grocers
9
22.6¢
price per oz
24.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pedigree▭ Purina One
Distribution · 30% of score33·38
P
P
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score79·91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pedigree
only Purina One
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pedigree · 1
only Purina One · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pedigree · Purina One
