Pepperidge Farm Goldfish vs Milton's · Bay Area shelf head-to-head
Pepperidge Farm Goldfish and Milton's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Milton's is in more Bay Area grocersPepperidge Farm Goldfish fields the deeper lineup
Pepperidge Farm Goldfish
Milton's
44
brand power
48
39
products
26
3
categories
3
10
grocers
17
74.7¢
price per oz
93.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepperidge Farm Goldfish▭ Milton's
Distribution · 30% of score42·71
carried in 10 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milton's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pepperidge Farm Goldfish · 1
only Milton's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepperidge Farm Goldfish · Milton's
