Pepsi vs Zevia · Bay Area shelf head-to-head
Pepsi and Zevia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zevia carries more Brand PowerPepsi is in more Bay Area grocersZevia fields the deeper lineup
Pepsi
Zevia
42
brand power
48
36
products
51
1
categories
4
3
subcategories
9
13
grocers
10
20.1¢
price per fl oz
12.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepsi▭ Zevia
Distribution · 30% of score54·42
carried in 13 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pepsi
no top category Zevia doesn’t also play in.
only Zevia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pepsi · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepsi · Zevia
