Perfect Snacks vs Rxbar · Bay Area shelf head-to-head
Perfect Snacks and Rxbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rxbar carries more Brand PowerRxbar is in more Bay Area grocersRxbar fields the deeper lineupPerfect Snacks sits further up the premium end
Perfect Snacks
Rxbar
34
brand power
53
13
products
26
1
categories
3
11
grocers
17
$1.35
price per oz
$1.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Perfect Snacks▭ Rxbar
Distribution · 30% of score46·71
R
carried in 11 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Perfect Snacks
no top category Rxbar doesn’t also play in.
only Rxbar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Perfect Snacks · 2
only Rxbar · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Perfect Snacks · Rxbar
