Pete & Gerry's vs Kerrygold · Bay Area shelf head-to-head
Pete & Gerry's and Kerrygold, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineup
Pete & Gerry's
Kerrygold
26
brand power
63
7
products
39
2
categories
5
2
subcategories
9
5
grocers
20
$8.70
avg price
$9.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pete & Gerry's▭ Kerrygold
Distribution · 30% of score21·83
carried in 5 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pete & Gerry's
only Kerrygold
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pete & Gerry's · 1
only Kerrygold · 16
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pete & Gerry's · Kerrygold