Peter Rabbit Organics vs Earth's Best · Bay Area shelf head-to-head
Peter Rabbit Organics and Earth's Best, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earth's Best carries more Brand PowerEarth's Best is in more Bay Area grocersEarth's Best fields the deeper lineupEarth's Best sits further up the premium end
Peter Rabbit Organics
Earth's Best
28
brand power
55
5
products
37
2
categories
9
2
subcategories
11
10
grocers
13
79.3¢
price per oz
$1.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Peter Rabbit Organics▭ Earth's Best
Distribution · 30% of score42·54
P
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Peter Rabbit Organics
no top category Earth's Best doesn’t also play in.
only Earth's Best
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Peter Rabbit Organics · 3
only Earth's Best · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Peter Rabbit Organics · Earth's Best
