Pho’nomenal Bowls vs Edward & Sons · Bay Area shelf head-to-head
Pho’nomenal Bowls and Edward & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edward & Sons carries more Brand PowerEdward & Sons is in more Bay Area grocersEdward & Sons fields the deeper lineupPho’nomenal Bowls sits further up the premium end
Pho’nomenal Bowls
Edward & Sons
15
brand power
57
3
products
26
2
categories
11
3
grocers
16
$2.23
price per oz
$1.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pho’nomenal Bowls▭ Edward & Sons
Distribution · 30% of score13·67
P
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pho’nomenal Bowls
no top category Edward & Sons doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pho’nomenal Bowls · 0
no exclusive doors — everywhere Pho’nomenal Bowls is, Edward & Sons is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pho’nomenal Bowls · Edward & Sons