Pibb vs Zevia · Bay Area shelf head-to-head
Pibb and Zevia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zevia carries more Brand PowerZevia is in more Bay Area grocersZevia fields the deeper lineupPibb sits further up the premium end
Pibb
Zevia
9
brand power
48
2
products
51
1
categories
4
2
subcategories
9
1
grocers
10
$6.99
avg price
$8.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pibb▭ Zevia
Distribution · 30% of score4·42
P
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pibb
no top category Zevia doesn’t also play in.
only Zevia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pibb · 0
no exclusive doors — everywhere Pibb is, Zevia is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pibb · Zevia
