Pickled Planet vs Wise Goat Organics · Bay Area shelf head-to-head
Pickled Planet and Wise Goat Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wise Goat Organics carries more Brand PowerPickled Planet is in more Bay Area grocersWise Goat Organics fields the deeper lineupWise Goat Organics sits further up the premium end
Pickled Planet
Wise Goat Organics
26
brand power
47
7
products
27
2
categories
10
6
grocers
3
62.5¢
price per oz
94.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pickled Planet▭ Wise Goat Organics
Distribution · 30% of score25·13
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pickled Planet
only Wise Goat Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pickled Planet · 4
only Wise Goat Organics · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pickled Planet · Wise Goat Organics
