Pizza Girl vs Mutti · Bay Area shelf head-to-head
Pizza Girl and Mutti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mutti carries more Brand PowerMutti is in more Bay Area grocersMutti fields the deeper lineup
Pizza Girl
Mutti
9
brand power
59
3
products
27
1
categories
4
1
subcategories
7
2
grocers
18
$10.66
avg price
$5.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pizza Girl▭ Mutti
Distribution · 30% of score8·75
P
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pizza Girl
no top category Mutti doesn’t also play in.
only Mutti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pizza Girl · 0
no exclusive doors — everywhere Pizza Girl is, Mutti is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pizza Girl · Mutti