Plochman's vs Heinz · Bay Area shelf head-to-head
Plochman's and Heinz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heinz carries more Brand PowerHeinz is in more Bay Area grocersHeinz fields the deeper lineup
Plochman's
Heinz
0
brand power
58
3
products
42
1
categories
5
2
subcategories
13
2
grocers
16
$3.54
avg price
$6.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plochman's▭ Heinz
Distribution · 30% of score8·67
P
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Plochman's
no top category Heinz doesn’t also play in.
only Heinz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Plochman's · 0
no exclusive doors — everywhere Plochman's is, Heinz is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plochman's · Heinz