Poland Spring vs Arrowhead · Bay Area shelf head-to-head
Poland Spring and Arrowhead, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arrowhead carries more Brand PowerArrowhead is in more Bay Area grocersArrowhead fields the deeper lineupArrowhead sits further up the premium end
Poland Spring
Arrowhead
23
brand power
44
7
products
19
2
categories
2
3
grocers
15
$6.36
avg price
$3.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Poland Spring▭ Arrowhead
Distribution · 30% of score13·63
P
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Poland Spring
only Arrowhead
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Poland Spring · Arrowhead
