Pomì vs R.w. Knudsen Family · Bay Area shelf head-to-head
Pomì and R.w. Knudsen Family, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pomì carries more Brand PowerR.w. Knudsen Family is in more Bay Area grocersR.w. Knudsen Family fields the deeper lineup
Pomì
R.w. Knudsen Family
65
brand power
59
27
products
46
5
categories
3
9
subcategories
15
18
grocers
20
38.1¢
price per fl oz
28.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pomì▭ R.w. Knudsen Family
Distribution · 30% of score75·83
P
carried in 18 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pomì
only R.w. Knudsen Family
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pomì · R.w. Knudsen Family
