Popnuts vs Rufus Teague · Bay Area shelf head-to-head
Popnuts and Rufus Teague, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rufus Teague carries more Brand PowerRufus Teague is in more Bay Area grocersRufus Teague fields the deeper lineup
Popnuts
Rufus Teague
11
brand power
44
2
products
65
2
categories
4
2
subcategories
6
1
grocers
6
$7.39
avg price
$10.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Popnuts▭ Rufus Teague
Distribution · 30% of score4·25
P
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popnuts
no top category Rufus Teague doesn’t also play in.
only Rufus Teague
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Popnuts · 0
no exclusive doors — everywhere Popnuts is, Rufus Teague is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Popnuts · Rufus Teague