Popwell vs Simply · Bay Area shelf head-to-head
Popwell and Simply, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply carries more Brand PowerSimply is in more Bay Area grocersSimply fields the deeper lineup
Popwell
Simply
11
brand power
66
3
products
102
1
categories
8
1
subcategories
20
1
grocers
20
16.6¢
price per fl oz
15.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Popwell▭ Simply
Distribution · 30% of score4·83
P
S
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score22·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popwell
no top category Simply doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Popwell · 0
no exclusive doors — everywhere Popwell is, Simply is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Popwell · Simply
