Portland Pet Food vs Liberty · Bay Area shelf head-to-head
Portland Pet Food and Liberty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Portland Pet Food carries more Brand PowerPortland Pet Food is in more Bay Area grocersPortland Pet Food fields the deeper lineupPortland Pet Food sits further up the premium end
Portland Pet Food
Liberty
39
brand power
31
13
products
10
3
categories
2
3
subcategories
3
13
grocers
9
$1.36
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Portland Pet Food▭ Liberty
Distribution · 30% of score54·38
L
carried in 13 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Portland Pet Food
only Liberty
no top category Portland Pet Food doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Portland Pet Food · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Portland Pet Food · Liberty
