Portlandia vs Red Duck · Bay Area shelf head-to-head
Portlandia and Red Duck, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Portlandia carries more Brand PowerPortlandia is in more Bay Area grocersPortlandia fields the deeper lineupRed Duck sits further up the premium end
Portlandia
Red Duck
30
brand power
14
11
products
3
2
categories
1
7
subcategories
3
10
grocers
5
64.1¢
price per oz
95.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Portlandia▭ Red Duck
Distribution · 30% of score42·21
P
R
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score60·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Portlandia
only Red Duck
no top category Portlandia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Portlandia · 7
only Red Duck · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Portlandia · Red Duck