Positive Food Co. vs Readymeals · Bay Area shelf head-to-head
Positive Food Co. and Readymeals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Readymeals carries more Brand PowerReadymeals is in more Bay Area grocersReadymeals fields the deeper lineup
Positive Food Co.
Readymeals
12
brand power
42
2
products
25
2
categories
7
2
subcategories
11
1
grocers
2
$16.49
avg price
$8.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Positive Food Co.▭ Readymeals
Distribution · 30% of score4·8
P
R
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Positive Food Co.
no top category Readymeals doesn’t also play in.
only Readymeals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Positive Food Co. · 1
only Readymeals · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Positive Food Co. · Readymeals