Post vs Cascadian Farm · Bay Area shelf head-to-head
Post and Cascadian Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cascadian Farm carries more Brand PowerCascadian Farm is in more Bay Area grocersCascadian Farm fields the deeper lineupCascadian Farm sits further up the premium end
Post
Cascadian Farm
46
brand power
65
35
products
68
2
categories
7
13
grocers
19
52.9¢
price per oz
71.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Post▭ Cascadian Farm
Distribution · 30% of score54·79
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Post
no top category Cascadian Farm doesn’t also play in.
only Cascadian Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Post · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Post · Cascadian Farm
