Prana vs Purely Elizabeth · Bay Area shelf head-to-head
Prana and Purely Elizabeth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purely Elizabeth carries more Brand PowerPurely Elizabeth is in more Bay Area grocersPurely Elizabeth fields the deeper lineup
Prana
Purely Elizabeth
26
brand power
75
6
products
49
4
categories
5
6
grocers
20
$1.26
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Prana▭ Purely Elizabeth
Distribution · 30% of score25·83
P
carried in 6 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Prana · 0
no exclusive doors — everywhere Prana is, Purely Elizabeth is too.
only Purely Elizabeth · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Prana · Purely Elizabeth
