Premier Protein vs Koia · Bay Area shelf head-to-head
Premier Protein and Koia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Koia carries more Brand PowerKoia is in more Bay Area grocersPremier Protein sits further up the premium end
Premier Protein
Koia
44
brand power
54
28
products
26
5
categories
4
7
grocers
15
$14.41
avg price
$5.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Premier Protein▭ Koia
Distribution · 30% of score29·63
P
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Premier Protein
only Koia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Premier Protein · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Premier Protein · Koia
